BUSINESSES often use banners for a variety of reasons. They can be used to advertise a sale, introduce a new product, or as signage. Banners can also be used to draw attention to the business’s brand or logo. Banners are powerful marketing tools because they are eye-catching and hard to miss. When crafting a banner for business purposes, it is important to use persuasive tonality that will draw people in and urge them to take action.